A new development in the music marketing world is with how Spotify is joining up with music festival SXSW to create playlists based on those artists featured there. This opens an even bigger door for music promotion services as it allows artists who get featured at the festival to achieve even greater distribution. It allows bands who are featured at the festival to be grouped into playlists together.
This is another great collaboration of linking up the standard of live promotion with the digital distribution era. This kind of partnership, there is no doubt is going to work incredibly well for artists, as with every live venue an artist does participate in, their digital sales and distribution tend to double and triple and make them a significant amount of money. You can look at the affects that the performers at the Grammys and Oscars had on their product distribution. It is quite impressive how that effect works on fans. Whatever good experiences, or memories they may have garnered while watching those performances, by purchasing the albums, it serves are a memory to relive for the fans. Which is an important part of music.
That is important to remember as an artist, your music needs to be spread around as much as possible, even through free music distribution channels if necessary. This will ensure that people will start buying your music, and linking the ability to stream your music, with that of live venues like the SXSW festival is an incredible promotional tool.for artists to profit from. Partnerships like this will hopefully get established as a precedent within the music industry, not only to serve music fans, but also to proliferate earnings to the artists.
Spotify is doing what all marketers or businesses in the music industry need to do. They are, as what everyone within the music community should do, branching out and diversifying. It is the only way to really make a name for yourself in the current times, and no doubt, the years to come. The SXSW Spotify playlists are can be found, here. Be sure to check out the music that they feature, and if you’re in the area you should stop by the event itself, there are some amazing performances that are going to happen.
At MusicPromoToday, being the best music PR company, we know the value of how to properly research and execute an effectual music campaign. If you need any more information regarding any kind of marketing, or promotion, don’t hesitate to contact us today at MusicPromoToday.com.
Summary: Spotify is actively making career focused advances for music artists by partnering up with SXSW. The promotional capability of this is massive, and will hopefully become the standard for many companies and festivals in order to maximise distribution and sales.
